ViBiS' New Logo


The red ibis still pops up here and there. Only the logo and the font have changed. These can also be used in multicolour and against a transparent background.
The design of Paris 2024 was in the hands of Royalties. There was a lot of fuss about it, a lot of criticism, especially about the flame that is also supposed to represent Marianne. I still think it is very successful, the font in particular.
And a new way of working was used: Ecobranding.